As a team of established beauty experts, we’ve got our fingers on the pulse when it comes to knowing the latest the beauty industry has to offer. Want to be kept in the know? The Trend Report is our weekly feature where we share with you the latest launches and news across the industry; from new product launches, beauty concepts and store launches to the latest trends you need to know about. So, what’s been trending in beauty this week?


Instagram famed beauty brand Drunk Elephant has been acquired by Shiseido for approximately $845 million. The ‘clean beauty’ brand is expected to strengthen the Japanese beauty company’s global reach. Founder Tiffany Masterson will remain as CCO while also assuming the role of president.



Carolina Herrera’s Good Girl has returned with a shimmering celebration of womanhood, exuding her magnificent glamour and style. The new collector edition, Good Girl Glorious Gold, is a gold-dusted symbol of female empowerment and grace. The complex duality of modern femininity is captured in this sophisticated yet multifaceted women’s perfume. Reveal your good side – or your bad side – with the luminous facet of tuberose and best quality sambac jasmine contrasted with addictive notes of roasted tonka beans and Cocoa.



Honest Beauty has launched in the UK in Boots stores and online. Founded by Jessica Alba, Honest Beauty are doing beauty and skincare differently. Using the insight of top makeup artists and cosmetic scientists, they’ve developed a collection that’s as effective as it is safe. Thanks to their vetted and verified ingredients, they’re the latest ‘clean beauty’ brand to bring you next-level standards and top-quality results.



DSWF (David Shepherd Wildlife Foundation) has collaborated with Barry M to launch the exclusive new range, WILDLIFE, which aims to give back to nature while providing funding for wildlife conservation around the world. The range is available exclusively at Superdrug and includes two Limited Edition 9-shade eyeshadow palettes; WILDLIFE ‘Tiger’ and WILDLIFE ‘Snow Leopard’. 20% of profits will be directly funding DSWF’s work protecting endangered species across Africa and Asia.


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